Our Case Studies
Some examples of the many success stories we have created over the years
Goldstein Law Firm Has Seen an Increase of 525% in Organic Traffic
The Challenge
There are many local Law firms In Toronto and across the country that provide Expropriation Law services. Goldstein Law Firm was not ranking well on many major keywords.
In addition, they were not ranking well on local map searches. They have worked with other SEO Agencies until we partnered together.
The Solution
Based on the existing data, we developed a full-fledged Search Engine Optimization strategy, focused on increasing trust & customer search intent.
Throughout the campaign, Sailing Stone Marketing verified with the Goldstein Law team that all modifications and changes to the content, are aligned with industry standards and their satisfaction.
To achieve the desired SEO goals, we implemented our “secret sauce” of SEO procedures and tactics both on organic searches and locally by optimizing Google My Business.
Within the first 3 weeks, Goldstein Law Firm have seen an increase in rankings, and after a few more weeks, they have reached to the top three on Google map searches, directly correlating with more traffic & leads.
The Results
Goldstein Law Firm experienced continuous and steady growth, both online & offline, allowing them to focus on other areas within their business.
Their website continues to increase organic positions and local map results for targeted keywords, as well as improved site rankings overall.
ElectraFix Appliance Repair Has seen a steady increase in traffic and lead generation
The Challenge
Appliance repair is a very popular niche and there are dozens of such businesses in each major and minor city and town.
ElectraFix was not able to increase their organic traffic and relied heavily on Google ads which was becoming very costly.
The Solution
Mobile-optimized web pages and top-notch page speed are essential to ranking well on search engines. Our team implemented a variety of website best practices, including code optimization, limiting resource-intensive HTTP requests, and reducing or eliminating redirects. We monitor Google Search Console for technical issues on an ongoing basis, too.
Yet, local search traffic is an important source of leads for ElectraFix Appliance Repair. Our team made local citation NAP (name, address & phone number) listings on major local directories, as well as on-site optimizations to gain visibility in the local communities. We also built landing pages dedicated to these communities to improve local search visibility and conversions.
The Results
Updates to website content, as well as keyword optimization for local search, paid off massively. In total, 9 landing pages captured organic search traffic for the first time. This expanded visibility is underscored by a 76% overall increase in organic website visits (YoY).
Perhaps more importantly, this traffic is generating new leads and business. Overall, ElectraFix has enjoyed a 16% increase in conversions from organic search, including an 11% increase in home page conversions. Organic search in particular is playing a more important role in keeping the brand in front of users.
Man With a Wrench Has 4 Different Home Services On One Website
The Challenge
Man With A Wrench comprises of 4 home services; Appliance Repair, Plumbing, Electrical and HVAC.
The challenge was to make a user friendly website and rank each service separately.
The Solution
We have designed and developed a website that has the look and feel of 4 different websites in one. Each main service has its own menu, service areas and sub services.
We have started an SEO campaign and targeted each main service as a separate website and the results came back very fast.
The Results
We have started seeing gradual growth in traffic and all the new pages we created were indexed and started to rank within a couple of weeks. Within less than a few month there was over 200% growth in traffic and 30% in leads.
